There’s nothing wrong with either one of these marketing strategies, it’s not some evil corporate conspiracy. Secondly Avid need to find ways to get people signed up to Avid accounts and on their cloud services in order to tempt them to buy in app purchases or get hooked on Pro Tools and possibly upgrading to a paid version of Pro Tools, or even better a subscription. Avid, the makers of Pro Tools, are hoping a lot of people are going to get a copy of Avid Pro Tools First, it’s long been their desire to find ways to stem the growing tide of new music makers choosing other more powerful and relevant, as well as often cheaper, DAWs to make music with instead of Pro Tools.
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